Troy Datcher, Chief Executive Officer
Troy Datcher has served as Chief Executive Officer of The Parent Company since September 2021. Troy Datcher joined The Parent Company from Clorox Co. where he most recently served as senior vice president and chief customer officer responsible for the company’s worldwide sales organization. During his tenure, Datcher deployed global sales plans for over $6.7 billion in annual revenue across The Clorox Company’s vast portfolio of brands. Prior to his combined 20-year tenure at The Clorox Company, Datcher served as national sales account manager at The Procter & Gamble Company.
Shawn “JAY-Z” Carter, Chief Visionary Officer
Shawn “JAY-Z” Carter is not just the first hip-hop artist to be inducted into the Songwriters Hall of Fame or just a 22 GRAMMY award-winner. With multiple businesses, accolades across the recording and film industries, recognition throughout the philanthropic community and strong relationships with global investment leaders like Warren Buffet, Mr. Carter is the most globally dominant force of popular culture. As Chief Visionary Officer, Mr. Carter will oversee the development and promotion of brands that leverage the vision, influence, and social impact mission of The Parent Company. Mr. Carter will not be considered an executive officer of The Parent Company for the purposes of applicable securities law.
Desiree Perez , Chief Social Equity Officer
Desiree Perez will act as Chief Social Equity Officer advising The Parent Company with respect to investments made by its new social equity fund focused on investing in Black and other people-of-color Cannabis entrepreneurs. Additionally, Desiree will be an observer to the board of directors. Since 2009, Desiree Perez, Roc Nation’s CEO, has been, besides for Shawn “JAY-Z” Carter himself, the person most responsible for realizing his ultimate vision of creating a business empire that spreads far beyond its origins. In her time at the company Roc Nation has grown beyond a record label, music publishing, and artist & sports management agency, to become a company that both engages and employs his community. In addition to her involvement in all aspects of his music career, from platinum records to sold-out tours, Perez has had her hand in every significant deal the company has made in the past decade, all while overseeing Roc Nation’s day-to-day operations. In 2015, Perez negotiated the deal to purchase the streaming service TIDAL and subsequently selling a stake in the company to Sprint. In 2017, she negotiated the worldwide touring deal between JAY-Z and Live Nation, a decade after the two parties had inked a multi-million dollar 360-degree deal that included management, publishing, licensing and other outside investments. In addition, her work led to a worldwide partnership with Universal Music Group in 2013, under which Roc Nation joined the Universal family, while still operating as a standalone label. She also negotiated its multi-million-dollar renewal in 2018. She continued to further help to expand JAY-Z’s portfolio with the product launches of successful luxury liquor brands D’Usse cognac and Ace of Spades champagne. Perez worked with Meek Mill’s legal team to petition the courts to secure the rapper’s release from prison. In 2019 she was named Billboard’s 2019 Women in Music Executive of the Year. The Bronx, NY native honed her skills through the nightlife and restaurant management ranks at several locations in NYC before co-founding the flagship 40/40 club located in Manhattan’s Flatiron District, of which she is part owner.
Mike Batesole, Chief Financial Officer
Mike Batesole has served as Chief Financial Officer of The Parent Company since February 2021. Mike brings over 25 years of financial and operational experience to the role. He most recently served as Chief Financial Officer, CA Operations for Origin House, beginning in 2019 through the company’s acquisition by Cresco Labs in January 2020. Prior to Origin House, Mike spent 10 years as the Chief Financial Officer at Shaklee Corporation, where he was responsible for all accounting, finance, operations and supply chain, and IT. Earlier in his career, Mike held senior finance roles at leading technology companies including Dorado Network systems, VA Software Corporation and Bentley Systems. He is an active CPA and earned a Bachelor of Science from the Haas School of Business, University of California, Berkeley.
Colin Brown, Chief Legal Officer
Colin Brown has served as Chief Legal Officer of The Parent Company since January 2021. Colin joins The Parent Company from a cross-functional legal/corporate development role at Tilray Inc. where he held various legal positions starting in 2018. At Tilray, Colin assisted with the first cannabis IPO on a major US stock exchange (the NASDAQ) and led negotiations for several industry hallmark transactions, including a cannabis-beverage joint venture with the world’s largest brewer, multiple accretive acquisitions and financings totaling approximately $800M. Prior to Tilray, Colin worked as a corporate attorney at Skadden, Arps, Slate, Meagher & Flom LLP from 2014 to 2018 focusing on Canada/US cross-border matters. Colin obtained a JD/MBA from Queen’s University.
Tanisha Robinson, Chief Transformation Officer
Ms. Robinson founded W*nder (pronounced “Wonder”), a company focused on creating accessible, reliable, intuitive cannabis and plant-based beverages to enhance and improve how consumers experience the world. Prior to her role at W*nder, she worked as Chief Disruption Officer of BrewDog globally, and was the first CEO of BrewDog USA, leading the company from its initial startup phase to becoming one of the largest and fastest growing craft breweries in the United States. In addition to her experience at W*nder and BrewDog, Ms. Robinson has founded several successful companies such as Print Syndicate, a design, technology, and marketing company, and TicketFire, a mobile app that allows consumers to use, transfer and sell paper tickets by converting them to a mobile format. Robinson also served in the US Army as an Arabic linguist. Her studies in Arabic at Ohio State University provided her the opportunity to work on women’s and human rights in Damascus, Syria, for two years. She is a featured international speaker on entrepreneurship, conscious capitalism, innovation, disruption and leadership and serves on the board of The Columbus College of Art and Design (“CCAD”) and Mount Carmel Health System.
Esther Song, Chief Marketing Officer
Ms. Song has established expertise in public relations and marketing from over 20 years of experience in building brand visibility through strategic communications and global marketing campaigns, prioritizing direct consumer relationship building through loyalty programs and authentic storytelling. Prior to joining TPCO, she held the position of Chief Marketing Officer for Pure Beauty, and prior to that, similar roles at Canndescent and MedMen. During her time at MedMen, Song successfully launched a multi-state loyalty program and an integrated system allowing delivery and curbside services. In addition to her experience at MedMen, Song also led global digital and VIP public relations at fashion brands, including Tory Burch, Tod’s and public relations agency, BPCM. Song is currently on the leadership team of Cannabis for Black Lives.
Steve Winchell, EVP, Product
Steve has over 20 years of leadership positions in Research and Development with large multi-national Consumer Packaged Goods companies. Steve spent 14 years at Clorox where he led the Homecare R&D team responsible for innovation of the $1.3B Homecare business. Steve previously managed the Burt’s Bees R&D team while at Clorox where he became interested in the power of plant-based solutions to solve consumer problems. Steve has managed product development from discovery to commercialization and brings an innovation mindset along with critical process knowledge to The Parent Company that will help identify consumer unmet needs to innovate against. Steve has a B.S. in Chemistry and a M.S. in Chemical Engineering.
Judith Schvimmer, General Counsel, U.S. Business Affairs
Judith has been practicing law in California for over 15 years and has deep experience in regulated industries, including as in-house counsel at Jackson Family Wines and General Counsel at Lagunitas Brewing Company. While at Heineken-owned Lagunitas, Judith was integral in bringing to market the first U.S. cannabis product sold under a global alcohol brand name. In her current role as general counsel to Left Coast Ventures, she oversees the company’s portfolio of brands that work at the cutting edge of cannabis cultivation, manufacturing, distribution, and consumer products.
Steve Allan, Corporate Development
Steve Allan has served in corporate development for The Parent Company since September 2021 and previously held the role of Chief Executive Officer since January 2021. Previously, Steve was President and CFO of Caliva, responsible for Finance, Accounting, Investor Relations, Direct to Consumer Business and Product. For the decade prior to joining Caliva in 2017, Steve was the Head of SVB Analytics and SVB Securities Strategic Advisory, responsible for the three areas of information services: Strategic Advisory Services, Compliance Valuations, and Insights. Before SVB, he worked with J.P. Morgan Chase in New York